About Us
Growing new logos for is a huge challenge for most organisations: our role is to unlock and enable it
The Problem
Understanding and positioning in your established market (TAM, SAM)
Capitalising on market opportunities effectively
Creating sustainable competitive advantages
Aligning sales teams with strategic objectives
Optimising commission structures and team motivation
Our Solutions
Comprehensive market position evaluation and strategy enhancement
Development of predictable sales and marketing strategies with implementation
support
support
High-quality lead generation and revenue acceleration programs
Team alignment and performance optimization strategies
Data-driven decision making frameworks
Who we work with
We work with high quality, high-potential organisations on a journey to scale their organisations.
B2B Sales
You are ideally a company that targets business customers directly or indirectly.
Tech or Tech Related
You love tech and are a tech business and/or have technology in the fabric of your proposition.
High Potential
Your business has opportunity and you have just begun tapping into the potential of your market.
A Problem Still to Rock
Your current strategy or set up needs refining or rethinking to take you into hypergrowth.
Privately Owned
You are in charge of your destiny and are hands on, with a balance of ambition and humility.
Open Mindset
You have your feet on the ground and eyes on the stars and are open to new ways of getting there.
How We Do It
Achieving strong sales growth is the nirvana for most organisations; our role is to unlock and enable it
Effective use of sales tools
- Helping identify which sales tools to use and when for maximum benefit
- Ensuring that the sales team have the right tools with them at various stages of the sales cycle
- Gaining data driven insights to enable sales success
New logo acquisition
- Identifying target market (industry and role)
- Building a sustainable and efficient outreach program
- Driving qualified leads with a clear call to action
- Embedding internal sales team as front and centre of the outreach program
Embedded sales management
- How to run first meetings
- How to work only on qualify sales deals
- Investing in the right sales opportunities
- Mentor and hands-on sales coaching to ensure there is velocity within your deals
Account Management
- Creating effective account plans to enable growth and ensure retention
- Having a hunter mentality when doing account-based plans for new / cross sales
- Leveraging your case studies in a successful and engaging way
Our Team
Sadiq Merali
Sadiq is a new business commercial specialist for growth-focused companies and has helped various product and services businesses.
Over the past five years, he has been helping companies accelerate revenues by building new sales capabilities. He has a proven methodology that has been refined over several years, having worked with various start-ups and medium-sized organisations.
Initially trained as a chartered accountant with PwC, working with their M&A team on a variety of PE transcactions, Sadiq them moved to Credit Suisse within their emerging market business.
His interest in strategic sales growth started at Deloitte where we was a Strategic Account director helping grow their biggest financial services clients and then at Gartner where he quickly rose to become a top performer in new business sales growth.
Client Case Studies
Engagement: Sales had dropped 75% due to Covid and new logo acquisition programme didn’t exist
- High dependency on few, current customers
- Undertook a commercial sales feasibility analysis
- Changed target client, which accounts will have key account directors, and ultimately divided the consultancy into three practice areas
- Hired, trained and managed the sales team including BD directors and account managers
- Created a sales pipeline opportunity process.
Previous
Sales revenue: £5m pa
The NewLogoAcquisition
Increased gross margins from 20% to 35% and changed the culture and mentality within the firm to bid for fixed price assignments where organization would take ownership to make sure the project was delivered instead of throwing bodies at the client.
Grew annual sales from £5m pa to £30m pa in 2.5 years enabling partners to achieve healthy exit